Design Thinking

We create a user centered product or service which consequently leads to being more popular and frequently used, hence results in more successful business.

We focus on how the product will be used by its final users. The information structure, functionalities and the way the final look is presented allows the user to most efficiently use the service and therefore like it - so the business can thrive.
Design Thinking is a design methodology based approach to improve / redefine business strategy.
We create a user centered product or service which consequently leads to being more popular and frequently used, hence results in more successful business.

We focus on how the product will be used by its final users. The information structure, functionalities and the way the final look is presented allows the user to most efficiently use the service and therefore like it - so the business can thrive.
Understand
Set aside our own assumptions and gain an empathic understanding of the problem we are trying to solve, through various forms of user research.

We analyze our observations and synthesize them in order to identify the core problems.

This is where we ensure that what we are addressing sits in sharp relief before us, its properties known in full.
Ideate
Start to “think outside the box” to identify new solutions to the problem statement previously created, and start to look for alternative ways of viewing the problem.
Decide
Align thoughts and distill diverging ideas to a clean structure.
Prototype-test
Produce a number of inexpensive, scaled-down versions of the product or its specific features, so we can investigate the problem solutions generated in the previous stage.

We rigorously test the completed product using the best solutions identified during the prototyping phase. The results generated are what we will often use to redefine one or more problems.
We can’t solve problems by using the same kind of thinking we used when we created them.

- Albert Einstein

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