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Five Reasons Why Your Business Needs A Mobile App

Mervyn Graham
July 9, 2018

With the rapidly growing mobile commerce industry, businesses need to step up their game if they want to stay competitive in the current market. According to a recent report, many people are spending an average 4.2 hours per day spent utilising mobile apps on their smartphones. Whether your business is large or small, contemporary technology solutions, such as mobile apps for business, will take your product or services to the next level and further your business goals. Here are a few reasons why your business needs an app:

1. Increases visibility and enhances your brand

The average person spends more than 4 hours a day on his or her phone. This means that people are more likely to access your business on their mobile device. Even if they’re not actively looking for your business, being represented and easily accessible on their mobile device  can remind people of your company and therefore increase your company’s visibility.

2. Boosts sales

Many consumers these days find it more convenient to make purchases within an app, rather than a website. Take Domino’s Pizza for example, they saw a 28 percent increase in UK online sales since creating their app. And since the mobile app revenue is expected to reach $37 billion this year, businesses will definitely see a return on investment.

3. Provides value to your customers

Apps are easy to navigate and often more simple to use compared to a website. A superior user experience will ensure customers return. A mobile app will allow you to create a much more personalised experience, like digitalised loyalty programs and custom  navigation based on historical use. You could also use push notifications to notify your customers about important information but, remember it needs to be relevant to the consumer in order for it to be valuable and to not frustrate them.

4. Improves customer engagement

Mobile apps for business will really make a difference in how you communicate with your customers. Firstly, you’re giving them an easy way to access your product/service info and contact information. And since many consumers don’t like making calls anymore (especially millennials), make it easy for them reach you by creating an in-app contact facility or messaging feature.

5. Helps you stand out from the competition

Whether you’re developing an app to solve a specific problem or creating it to make your business more mobile-friendly, contemporary technology solutions will position your company as a forward thinker and a leader in your industry. It’s important for your company to stay ahead of technological trends; the world is changing fast and if you don’t change with it you’ll be left behind.

Contemporary technology solutions like mobile apps for business will help you make sincere connections with your customers and help future-proof your business. At Zoosh, we offer enterprise mobile application development services that result in apps that are intuitive and easy to use and provide a lovable user experience for your customers.